By Blair Williams, founder of the WordPress membership plugin MemberPress and affiliate program plugin Easy Affiliate.
Today, most entrepreneurs know that content is vital for business success. Blog posts, social media content, press releases and much more play a key role in building your business and personal brand.
But not all entrepreneurs realize the importance of building their own writing skills. After all, why write any content yourself when you can hire in-house content writers or hire a freelancer with the click of a button?
There are many powerful ways you can leverage writing as a business owner. You need to build your writing skills, and I’ll explain why in this post. Keep reading!
Why Entrepreneurs Need Writing Skills
The ability to write well isn’t just to create SEO-optimized blog posts or write email newsletters. When leveraged well, your writing can fuel creativity and problem-solving. Here’s how.
1. To Share Thought Leadership Content
If you want to build a personal brand or grow your business, you need to show up as a thought leader in your industry. You can do this by writing and sharing blog posts, articles, white papers or ebooks that showcase your unique perspective and expertise.
It’s critical to have good writing skills to make an impression on LinkedIn, Twitter or other social media platforms where you share your articles. A well-written article will make people want to read more of your work and help you attract new followers and customers.
And thought-leadership writing isn’t for your target market only, you also need to share ideas, best practices and more with your employees as well. Doing so influences your company culture and, by extension, your brand.
2. To Find Your Creative Voice With Freewriting
The entrepreneurial journey is full of challenges that need solving. On any given day, you might be brainstorming new product ideas or trying to figure out how to improve a process in your business.
One helpful way to overcome creative blocks is called freewriting. This is a stream-of-consciousness writing technique where you write for a set period of time without stopping. The goal is to keep your hand going and get all of your ideas down on paper, even if they’re not fully formed yet.
You can freewrite about anything related to your business, such as brainstorming new blog post topics or thinking through a difficult business problem. Writing without censoring yourself can help you access new ideas and breakthroughs that you wouldn’t have otherwise.
3. To Track Your Personal Progress
To develop your writing skills, you need to practice writing every day. You can make notes in a physical journal or use an online diary.
Writing your thoughts and ideas on a daily basis is invaluable because:
• You’ll have a record of your actions
• You can look back at your thoughts and behaviors to detect patterns and mistakes you might have overlooked
Writing every day is a powerful self-care practice that also builds discipline. You’ll uncover new strains of thoughts that you can apply to grow your business.
How Entrepreneurs Can Build Their Writing Skills
Now that we’ve gone over some critical reasons why entrepreneurs need to write, let’s talk about how you can go about building your own writing skills. If you’re starting from scratch, don’t worry. Everyone has to start somewhere! Here are a few tips.
1. Read Every Day
One of the best ways to become a better writer is to read as much as possible. There are good content writing books as well books that cover creativity in connection with writing. Check out The Artist’s Way, Writing Down the Bones and Accidental Genius for helpful sources.
2. Join Online Courses And Communities
There are many online platforms to help you improve your writing skills. Consider joining online learning platforms and Facebook groups where you can get constructive feedback on your writing from other entrepreneurs and writers.
3. Find A Writing Buddy
One tip is to find a writing buddy who can help you stay accountable to your writing goals. This could be another entrepreneur friend or colleague, or even just someone you know who loves to write. You can set up weekly check-ins to share your latest writing projects and give each other feedback.
4. Practice Daily
Set time aside every day to write, even if it’s just for 20 minutes. The more you practice, the better you’ll become at writing.
Start with freewriting exercises to get your ideas flowing, then move on to writing blog posts or articles. If you’re not sure what to write about, consider creating a list of ideas beforehand.
5. Write From A Place Of Authenticity
When you’re sharing your ideas with the world, it’s important to write from a place of authenticity. Be vulnerable and share your personal experiences and stories. This will help you connect with your readers on a deeper level.
6. Edit And Revise Your Work
Once you’re done writing, take the time to edit and revise your work. The best writers know that they have to be ruthless while editing. They don’t hesitate to cut out superfluous words and even scratch out entire paragraphs that they labored over for hours.
My two favorite editing tips are to read a finished piece aloud and to wait a day or two before editing your content. This allows you to come back to your work with fresh eyes and catch any mistakes you might have missed before.
7. Use Writing Tools
Today, we’re fortunate to have access to free tools to help improve our writing. Make use of free grammar tools online and tools that help you simplify your writing. Your content will improve in leaps and bounds in no time.
Writing is a critical skill for entrepreneurs. It allows you to communicate your ideas clearly, connect with your audience and track your personal progress. If you’re not confident in your ability to write, don’t worry. Everyone has to start somewhere. Use the tips in this post to help you build your writing skills so you can grow as an entrepreneur.