While iPhone 14 leaks have created a lot of excitement, they have also raised fears that Apple intends to significantly increase prices. And now new information has intensified those fears.
Popular industry insider @TheGalox_ has published a breakdown of the main iPhone 14 Pro and iPhone 14 Pro Max specifications and the most eye-opening aspect is their price: $1099 and $1199.
Both these prices represent a $100 / circa 10% increase on the iPhone 13 Pro ($999) and iPhone 13 Pro Max ($1099) which they will replace. They also tally with the higher iPhone 14 Pro prices first revealed by LeaksApplePro in January and with a report from Bloomberg’s Mark Gurman that the new iPhone 14 Max will be $200-300 more expensive than the iPhone 13 Mini which it replaces.
If correct, it will be the first time since 2018 that Apple has increased the price of its iPhone Pro tier and the first time the company has ever launched three iPhones at higher price points than its predecessors.
The good news is the iPhone 14 is set to match the iPhone 13’s $799 asking price. That said, with the two models looking virtually indistinguishable, a hike here would be a hard sell. Especially with the iPhone 13 likely to stick around at a reduced price after the iPhone 14 lineup launches.
And I would point to another telltale sign: this week Apple increased iPhone 13 prices in Japan by almost 20%. Japan was one of the few countries where iPhone prices were lower than the US. The yen has fallen around 15% against the dollar in 2022, but the dollar gained against a lot of currencies this year and it is extremely rare for Apple to change prices mid-cycle.
So while the move is well-timed, it also quietly lays the foundation for a more expensive iPhone 14 lineup in one of the countries where it would have proved the most jarring.
Will the iPhone 14 lineup be worth these potential increases? Yes and no. From what we know, Pro models are the movers and shakers receiving a new design, supersized rear cameras and exclusive use of Apple’s A16 chipset. Standard models look a harder sell, but the elephant in the room is USB-C which could leave them all with legacy ports as soon as next year.
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