As I shared this past Tuesday, PC gaming is big business these days, from eSports to game streaming, and the lion’s share of the unit volume in the GPU market is delivered at price points south of $400, driving display resolutions at 1080p. This is the target gamer demographic that Nvidia’s recent GeForce RTX 4060 Ti is aimed to address, and this week AMD launched an even more budget-friendly offering of its own with the new Radeon RX 7600, that drops in at just $269 MSRP. Comprised of the company’s RDNA 3 GPU architecture, AMD’s Radeon RX 7600 is packed with advanced features like AV1 video encoding support, ray tracing and AMD FidelityFX Super Resolution (FSR) support.

AMD Radeon RX 7600, Bigger, Faster And Priced $60 Less

Above AMD maps out a gen-on-gen comparison versus its previous generation Radeon RX 6600 product, based on its RDNA 2 architecture. As you can see, the new Radeon RX 7600 offers more compute resources, faster core clocks, faster graphics memory and AV1 support, all for a $60 price cut. It’s hard to argue with those numbers, the price break, and the value proposition on offer here. While Nvidia maintained its pricing for the GeForce RTX 4060 Ti, albeit with more performance and resources as well, AMD has taken a different tact, appealing to a lower price band first, in hopes of capturing sales with more value-minded gamers.

So what can a $269 graphics card deliver for today’s entry level PC gaming experiences? Let’s look at a few numbers from HotHardware’s deep dive review.

What we’re looking at here are very smooth, playable frame rates at 1080p FHD resolution, and even 1440p capable gaming when AMD FSR is enabled. In addition both of these game titles support ray traced visual affects as well, so the Radeon Compute Units and Ray Accelerators on board the Radeon RX 7600 are up the task of cutting-edge visuals and high quality 1080p gaming. In general, performance here is somewhere between a GeForce RTX 3060 and RTX 3060 Ti, but markedly faster than AMD’s previous gen Radeon RX 6600.

AMD’s Radeon RX 7600 And The Road Ahead

The top take-away here is that AMD is dropping in a very competitive entry level gaming GPU option in the market, and at a price point that is attainable for a wide swath of gamers. I have no doubt that the sell-through on these boards will be strong as the price is right, and the features and performance on offer are compelling.

However, in terms of its gaming GPU stack, AMD still has some fleshing out to do. There’s a big gap between the Radeon RX 7900 series and the new 7600 series that was launched this week, with only legacy previous gen offerings filling out the midrange. I’d speculate that there’s a Radeon RX 7800 variant waiting in the wings, to address the $399 – $499 price range versus Nvidia’s RTX 4060 Ti and RTX 4070 series, but that remains to be seen.

Meanwhile, it’s great to have more affordable GPU choices in the market that support the latest visual technologies, and with the Radeon RX 7600 AMD hit a price point that’s hard to ignore.


Leave a Reply

Your email address will not be published. Required fields are marked *